Latest posts
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Positioning Before Promotion: What Has to Be True Before Visibility Work Pays Off
PUBLISHING & BOOK VISIBILITY Promotion doesn’t create clarity. It amplifies whatever clarity — or lack of it — already exists. Published September 2026 · 2 min read Faced with a book that isn’t getting traction, the instinct is almost always to promote harder: more posts, more outreach, more launch activity. It is rarely the right first move. Promotion is an amplifier, and…
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Why a Strong Book Can Still Go Unnoticed — And What Actually Changes That
PUBLISHING & BOOK VISIBILITY Quality was never the question. Visibility was. Published September 2026 · 2 min read It is one of the more frustrating experiences available to a serious author: writing something genuinely good, and watching it fail to find the audience it was written for. The instinct is to assume the book itself needs fixing. Often,…